Mobile messaging marches on.
Verizon Wireless hit a new benchmark for SMS: 10 billion texts were exchanged this past June. It was just last September that the 5 billion mark was hit! Doesn’t anybody talk anymore?
Also, MMS usage doubled during the same period as 200 million picture and video messages were exchanged. Interestingly, I’m told by VZW insiders that MMS adoption and growth is exceeding the rates set by SMS usage.
But today's big MMS news is AT&T’s nationwide launch of its Video Share service in over 160 markets. Available exclusively over the AT&T 3G wireless network, it is the first application to use the company’s Internet Protocol Multimedia Subsystem (IMS) platform.
The new service enables users to generate streaming video over their handsets providing new meaning to reality TV. Of course, this kind of thing is la norme in Asia and Europe, but hopefully, this development marks the beginning of more such advancements in the United States.
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